Dean Reid
Fractional CMO
Revenue Growth Architect
Calgary, Alberta · Canada
Fractional CMO · B2B Marketing Strategist
Building Revenue Engines
That Actually Scale.
Dean Reid is a Fractional CMO and revenue growth architect with 25+ years of executive leadership. Currently VP Marketing at TEC Canada, he has led marketing and product teams at Userful, Poeta Digital, Veriforce, TELUS, and SMART Technologies.
Dean specializes in building unified revenue engines that align Marketing, Sales, Product, and Customer Success — rebuilding GTM strategies, deploying AI-powered systems, and delivering predictable pipeline growth with stronger retention and efficiency.
He combines strategic clarity with operational rigor to drive measurable enterprise value for $5M–$100M B2B companies.