Dean Reid

Fractional CMO
Revenue Growth Architect

Calgary, Alberta · Canada

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Fractional CMO · B2B Marketing Strategist

Building Revenue Engines
That Actually Scale.

Dean Reid is a Fractional CMO and revenue growth architect with 25+ years of executive leadership. Currently VP Marketing at TEC Canada, he has led marketing and product teams at Userful, Poeta Digital, Veriforce, TELUS, and SMART Technologies.

Dean specializes in building unified revenue engines that align Marketing, Sales, Product, and Customer Success — rebuilding GTM strategies, deploying AI-powered systems, and delivering predictable pipeline growth with stronger retention and efficiency.

He combines strategic clarity with operational rigor to drive measurable enterprise value for $5M–$100M B2B companies.

25+ years executive leadership across B2B tech & telecom
VP-level roles at TEC Canada, Userful, Veriforce, TELUS & SMART
AI-augmented GTM strategy & RevOps systems builder
Serving $5M–$100M B2B companies across Western Canada & beyond